Last Updated: December 3, 2025
1. Introduction
Welcome to The Baseline Journal (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at support@thebaselinejournal.com.
When you visit our website thebaselinejournal.com (the “Website”), and more generally, use any of our services (the “Services”, which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it.
2. Information We Collect
Personal Information You Disclose to Us We collect personal information that you voluntarily provide to us when you subscribe to our newsletter (“The Sunday Serve”), post comments on our articles, or contact us. The personal information that we collect depends on the context of your interactions with us and the choices you make. This may include:
- Email addresses (for newsletter subscriptions).
- Names (if provided in comments or contact forms).
Information Automatically Collected Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Website. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.
3. Cookies and Web Beacons
Like many businesses, we also use cookies and similar technologies.
- Comments: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
- Analytics: We may use third-party analytics services (such as Google Analytics) to monitor and analyze the use of our Service.
4. How We Use Your Information
We use personal information collected via our Website for a variety of business purposes described below:
- To send you marketing and promotional communications: We may use the personal information you send to us (specifically your email address) for our newsletter, The Sunday Serve. You can opt-out of our marketing emails at any time.
- To post testimonials or comments: We post testimonials and comments on our Website that may contain personal information.
- To protect our Services: We may use your information as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention).
5. Affiliate Disclosure
The Baseline Journal may participate in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Our editorial content is not influenced by advertisers or affiliate partnerships.
6. Embedded Content from Other Websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.
7. How Long We Keep Your Information
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law. If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
8. Your Privacy Rights
In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information. To make such a request, please use the contact details provided below.
9. Contact Us
If you have questions or comments about this policy, you may email us at: support@thebaselinejournal.com